{
  "$schema": "https://branding.stadlerpartners.com/brand.json",
  "version": "1.0.0",
  "updated": "2026-09-17",
  "documentation": {
    "human": "https://branding.stadlerpartners.com/",
    "markdown": "https://branding.stadlerpartners.com/llms-full.txt",
    "index": "https://branding.stadlerpartners.com/llms.txt"
  },
  "organization": {
    "name": "Stadler & Partners",
    "legalName": "Stadler & Partners SRL",
    "descriptor": "Microsoft Solutions Partner",
    "industry": "IT services",
    "isNot": [
      "law firm",
      "financial consultancy",
      "architecture practice"
    ],
    "note": "The name reads like a law firm. It is an IT company. Never write 'Attorneys at Law'.",
    "location": {
      "city": "Brașov",
      "country": "RO"
    },
    "tagline": null,
    "taglineNote": "The company deliberately has no tagline. Do not invent one.",
    "contact": "office@stadlerpartners.com",
    "sites": [
      "https://www.stadlerpartners.ro",
      "https://www.stadlerpartners.com"
    ]
  },
  "naming": {
    "correct": [
      "Stadler & Partners",
      "Stadler & Partners SRL"
    ],
    "usage": {
      "Stadler & Partners": "running text",
      "Stadler & Partners SRL": "contracts, invoices, official documents"
    },
    "incorrect": [
      "Stadler & Partners — Attorneys at Law",
      "Stadler and Partners",
      "STADLER AND PARTNERS",
      "Stadler&Partners"
    ]
  },
  "color": {
    "primary": {
      "blue": {
        "hex": "#11519E",
        "cmyk": [
          98,
          78,
          4,
          0
        ],
        "rgb": [
          17,
          81,
          158
        ],
        "role": "primary"
      },
      "text": {
        "hex": "#414042",
        "cmyk": [
          0,
          0,
          0,
          90
        ],
        "rgb": [
          65,
          64,
          66
        ],
        "role": "body text"
      }
    },
    "secondary": {
      "cyan": {
        "hex": "#00AEEF",
        "cmyk": [
          100,
          0,
          0,
          0
        ],
        "rgb": [
          0,
          174,
          239
        ],
        "role": "success / emphasis"
      },
      "red": {
        "hex": "#E11F27",
        "cmyk": [
          6,
          100,
          100,
          0
        ],
        "rgb": [
          225,
          31,
          39
        ],
        "role": "problem / error"
      },
      "orange": {
        "hex": "#F99D1C",
        "cmyk": [
          0,
          45,
          100,
          0
        ],
        "rgb": [
          249,
          157,
          28
        ],
        "role": "attention"
      },
      "yellow": {
        "hex": "#FFE000",
        "cmyk": [
          2,
          7,
          99,
          0
        ],
        "rgb": [
          255,
          224,
          0
        ],
        "role": "sparing accent"
      }
    },
    "gradient": {
      "from": "#11519E",
      "fromPosition": "12%",
      "to": "#00AEEF",
      "angle": 40,
      "css": "linear-gradient(40deg, #11519E 12%, #00AEEF 100%)"
    },
    "rules": {
      "noGreen": true,
      "noGreenNote": "The palette has no green. Use the cyan #00AEEF for success states.",
      "pantone": null,
      "pantoneNote": "No spot colour is defined. Ask office@stadlerpartners.com.",
      "notBrandColors": [
        "#E8531A",
        "#152040",
        "#F67D30",
        "#10519F",
        "#3A3A3C",
        "#404041"
      ]
    }
  },
  "typography": {
    "family": "Mulish",
    "source": "https://fonts.google.com/specimen/Mulish",
    "formerName": "Muli",
    "formerNameNote": "Google renamed Muli to Mulish; the old /specimen/Muli URL returns 404. Same typeface.",
    "weights": {
      "heading": 800,
      "subheading": 600,
      "body": 400
    },
    "fallbacks": [
      "Nunito Sans",
      "Verdana"
    ],
    "neverUse": [
      "Arial",
      "Calibri"
    ]
  },
  "logo": {
    "aspectRatio": 3.0151,
    "viewBox": "19 40.376 1878.79 623.131",
    "variants": {
      "color": {
        "use": "white or very light even background",
        "svg": "https://branding.stadlerpartners.com/logo/svg/sp-logo-color.svg",
        "png": {
          "500": "https://branding.stadlerpartners.com/logo/png/sp-logo-color-500.png",
          "1000": "https://branding.stadlerpartners.com/logo/png/sp-logo-color-1000.png",
          "2000": "https://branding.stadlerpartners.com/logo/png/sp-logo-color-2000.png"
        }
      },
      "white": {
        "use": "dark background, brand gradient, or a dark quiet area of a photo",
        "svg": "https://branding.stadlerpartners.com/logo/svg/sp-logo-white.svg",
        "png": {
          "500": "https://branding.stadlerpartners.com/logo/png/sp-logo-white-500.png",
          "1000": "https://branding.stadlerpartners.com/logo/png/sp-logo-white-1000.png",
          "2000": "https://branding.stadlerpartners.com/logo/png/sp-logo-white-2000.png"
        }
      },
      "mono": {
        "use": "single-colour printing: newspaper, stamp, engraving, textile",
        "svg": "https://branding.stadlerpartners.com/logo/svg/sp-logo-mono.svg",
        "png": {
          "500": "https://branding.stadlerpartners.com/logo/png/sp-logo-mono-500.png",
          "1000": "https://branding.stadlerpartners.com/logo/png/sp-logo-mono-1000.png",
          "2000": "https://branding.stadlerpartners.com/logo/png/sp-logo-mono-2000.png"
        }
      }
    },
    "print": {
      "colorSpace": "CMYK",
      "pdf": "https://branding.stadlerpartners.com/logo/print/sp-logo-cmyk.pdf",
      "eps": "https://branding.stadlerpartners.com/logo/print/sp-logo-cmyk.eps",
      "ai": "https://branding.stadlerpartners.com/logo/print/sp-logo-cmyk.ai",
      "note": "Send these to a printer. Never an upscaled PNG, never a file converted from RGB."
    },
    "social": {
      "avatar": "https://branding.stadlerpartners.com/logo/social/sp-avatar-white-bg-800.png",
      "avatarGradient": "https://branding.stadlerpartners.com/logo/social/sp-avatar-gradient-800.png",
      "openGraph": "https://branding.stadlerpartners.com/logo/social/sp-og-1200x630.png"
    },
    "favicon": {
      "svg": "https://branding.stadlerpartners.com/logo/favicon/sp-mark.svg",
      "ico": "https://branding.stadlerpartners.com/logo/favicon/favicon.ico",
      "png": {
        "32": "https://branding.stadlerpartners.com/logo/favicon/sp-mark-32.png",
        "180": "https://branding.stadlerpartners.com/logo/favicon/sp-mark-180.png",
        "192": "https://branding.stadlerpartners.com/logo/favicon/sp-mark-192.png",
        "512": "https://branding.stadlerpartners.com/logo/favicon/sp-mark-512.png"
      }
    },
    "pack": "https://branding.stadlerpartners.com/stadler-partners-brand.zip",
    "clearSpace": {
      "unit": "width of the & mark",
      "minimum": "0.5"
    },
    "minimumSize": {
      "screenPx": 120,
      "printMm": 20,
      "printMmUncoatedOrTextile": 25
    },
    "prohibited": [
      "recolour",
      "stretch",
      "squash",
      "skew",
      "rotate",
      "outline",
      "shadow",
      "glow",
      "separate the & mark from the wordmark (except favicon or avatar)",
      "re-type in another typeface",
      "redraw or regenerate",
      "place on a busy photograph"
    ]
  },
  "boilerplate": {
    "oneLine": {
      "ro": "Stadler & Partners — Microsoft Solutions Partner din Brașov.",
      "en": "Stadler & Partners — a Microsoft Solutions Partner based in Brașov, Romania.",
      "de": "Stadler & Partners — Microsoft Solutions Partner aus Brașov, Rumänien."
    },
    "short": {
      "ro": "Stadler & Partners este Microsoft Solutions Partner, cu sediul în Brașov. Construim management de documente, automatizare de proces și portaluri pe Microsoft 365, SharePoint, .NET și Azure — pentru industrie și distribuție, cu preț fix și scop fix.",
      "en": "Stadler & Partners is a Microsoft Solutions Partner based in Brașov, Romania. We build document management, process automation and portals on Microsoft 365, SharePoint, .NET and Azure — for industry and distribution, at a fixed price and a fixed scope.",
      "de": "Stadler & Partners ist Microsoft Solutions Partner mit Sitz in Brașov, Rumänien. Wir bauen Dokumentenmanagement, Prozessautomatisierung und Portale auf Microsoft 365, SharePoint, .NET und Azure — für Industrie und Distribution, zu Festpreis und festem Umfang."
    },
    "rule": "Copy verbatim. Do not paraphrase or rewrite."
  },
  "agents": {
    "claudeSkill": "https://branding.stadlerpartners.com/agenti/sp-brand-kit.skill",
    "claudeSkillMarkdown": "https://branding.stadlerpartners.com/agenti/sp-brand-kit/SKILL.md",
    "chatgpt": "https://branding.stadlerpartners.com/agenti/ChatGPT-Custom-GPT.md",
    "copilot365": "https://branding.stadlerpartners.com/agenti/declarativeAgent.json",
    "rules": [
      "Do not generate, redraw or approximate the logo — link to the official file.",
      "Do not invent colours, typefaces, logo variants, taglines or company descriptions.",
      "Do not state that a material is approved; approval is a human decision.",
      "Answer in the language the person writes in."
    ]
  },
  "license": "The Stadler & Partners logo, name and palette are marks of Stadler & Partners SRL. Use them to identify Stadler & Partners, never to imply endorsement or partnership."
}