# Stadler & Partners — Brand Guide (complete)

> Everything needed to use the Stadler & Partners identity correctly, in one file.
> Source: https://branding.stadlerpartners.com · Last updated 2026-09-17 · Questions: office@stadlerpartners.com

## 0. What this company is

Stadler & Partners SRL is an **IT company** based in Brașov, Romania, and a Microsoft Solutions Partner. It builds document management, process automation and portals on Microsoft 365, SharePoint, .NET and Azure.

It is **not** a law firm, a financial consultancy or an architecture practice. The name reads like all three, and this has already produced a printed poster crediting "Stadler & Partners — Attorneys at Law". If you are generating or checking any material, this is the single most important fact on this page.

## 1. Logo files

Download, never redraw. Do not generate the logo as an image, do not draw it in SVG from scratch, do not approximate it with a similar typeface, and do not describe it so that someone else can redraw it. Link to the file.

| File | URL |
|---|---|
| Colour, vector | https://branding.stadlerpartners.com/logo/svg/sp-logo-color.svg |
| White, vector | https://branding.stadlerpartners.com/logo/svg/sp-logo-white.svg |
| Monochrome, vector | https://branding.stadlerpartners.com/logo/svg/sp-logo-mono.svg |
| Print, CMYK vector | https://branding.stadlerpartners.com/logo/print/sp-logo-cmyk.pdf (also .eps, .ai) |
| PNG, transparent | https://branding.stadlerpartners.com/logo/png/sp-logo-{color\|white\|mono}-{500\|1000\|2000}.png |
| Social avatar, 800×800 | https://branding.stadlerpartners.com/logo/social/sp-avatar-white-bg-800.png and sp-avatar-gradient-800.png |
| Share image, 1200×630 | https://branding.stadlerpartners.com/logo/social/sp-og-1200x630.png |
| Favicon / app mark | https://branding.stadlerpartners.com/logo/favicon/sp-mark.svg (plus 32/180/192/512 PNG and favicon.ico) |
| Everything, zipped | https://branding.stadlerpartners.com/stadler-partners-brand.zip |

### Which variant

- **Colour** — white or very light, even background. The default.
- **White** — dark background, the brand gradient, or a dark and quiet area of a photograph.
- **Monochrome** — single-colour printing: newspaper, stamp, engraving, screen print on fabric.

There are no other variants. Do not invent "just the mark on a coloured tile" or "logo with tagline".

### Which format

Vector (SVG or PDF) wherever it is accepted. PNG only where vector is not possible. For print, always the CMYK files — never an upscaled PNG and never a file converted from RGB.

### Geometry

The artwork is 1878.787 × 623.131 units, ratio 3.0151:1. The wordmark is two lines, all lowercase; the "&" sits in a rounded square to its right. Type is fully outlined in the master files, so no font is required to reproduce the logo.

## 2. Colours

### Main

| Role | HEX | CMYK | RGB |
|---|---|---|---|
| Primary blue | `#11519E` | C98 M78 Y4 K0 | 17, 81, 158 |
| Text | `#414042` | C0 M0 Y0 K90 | 65, 64, 66 |

**Brand gradient:** `#11519E` at 12% → `#00AEEF`, at a 40° angle. Measured from the master vector: exactly −40.00° with the first stop at 11.98%.

CSS: `linear-gradient(40deg, #11519E 12%, #00AEEF 100%)`

### Secondary

| Role | HEX | CMYK | RGB |
|---|---|---|---|
| Cyan | `#00AEEF` | C100 M0 Y0 K0 | 0, 174, 239 |
| Red | `#E11F27` | C6 M100 Y100 K0 | 225, 31, 39 |
| Orange | `#F99D1C` | C0 M45 Y100 K0 | 249, 157, 28 |
| Yellow | `#FFE000` | C2 M7 Y99 K0 | 255, 224, 0 |

### Rules

- **The palette has no green.** For "good", "success" or "done", use the cyan `#00AEEF`.
- **No Pantone is defined.** If a printer asks for a spot colour, write to office@stadlerpartners.com rather than converting on the spot.
- **Not brand colours,** although they appear in older material: `#E8531A`, `#152040`, `#F67D30`, `#10519F`, `#3A3A3C`, `#404041`. The last three are bad derivations picked off old raster files with an eyedropper. Use the table above.

## 3. Typography

**Mulish** — https://fonts.google.com/specimen/Mulish — free on Google Fonts, with full Romanian and German diacritics.

The typeface was previously called **Muli**; Google renamed it. The old URL `/specimen/Muli` returns 404. It is the same typeface, not a replacement.

- Headings: ExtraBold (800)
- Subheadings: SemiBold (600)
- Body: Regular / Medium (400–500)

If Mulish cannot be installed: **Nunito Sans**, and Verdana as a last resort. Never Arial or Calibri for headings.

## 4. The name

### Correct

- `Stadler & Partners` — in running text, with the ampersand
- `Stadler & Partners SRL` — only in contracts, invoices and official documents
- Next to the logo in third-party materials, add the descriptor: `Microsoft Solutions Partner`

### Wrong

- `Stadler & Partners — Attorneys at Law`, or anything implying legal practice
- `Stadler and Partners` · `STADLER AND PARTNERS`
- `Stadler&Partners` (no spaces)
- The logo re-typed in another font, "close enough"

### No tagline

The company deliberately has no slogan. If a layout needs a line under the name, use the descriptor or one of the approved descriptions below. Do not invent one and do not accept one invented elsewhere.

### Internal product names never appear in public material

Apollo 365, Apollo Portal, Apollo WMS, Apollo 365 CRM and eBirou are used in contracts, proposals and direct client conversation only. In public copy the same things are named functionally: *document management*, *partner portal*, *production planning*.

## 5. Usage rules

- **Clear space:** at least **X/2** on all four sides, where **X** is the width of the "&" mark. Nothing enters that space — no text, no other logo, not the edge of the page.
- **Minimum size:** 120 px wide on screen; 20 mm wide in print; 25 mm on uncoated stock or fabric, where ink spreads. Below that, "partners" fills in.
- Do not recolour the logo or place it on a colour outside the palette.
- Do not stretch, squash, skew or rotate it.
- Do not add an outline, shadow, glow or any effect.
- Do not separate the "&" mark from the wordmark, except as a favicon or avatar.
- Do not place it on a busy photograph — use the white version on a dark, quiet area.

## 6. Approved descriptions

Copy these verbatim. Do not paraphrase or rewrite them.

### One line

- **RO:** Stadler & Partners — Microsoft Solutions Partner din Brașov.
- **EN:** Stadler & Partners — a Microsoft Solutions Partner based in Brașov, Romania.
- **DE:** Stadler & Partners — Microsoft Solutions Partner aus Brașov, Rumänien.

### Short

- **RO:** Stadler & Partners este Microsoft Solutions Partner, cu sediul în Brașov. Construim management de documente, automatizare de proces și portaluri pe Microsoft 365, SharePoint, .NET și Azure — pentru industrie și distribuție, cu preț fix și scop fix.
- **EN:** Stadler & Partners is a Microsoft Solutions Partner based in Brașov, Romania. We build document management, process automation and portals on Microsoft 365, SharePoint, .NET and Azure — for industry and distribution, at a fixed price and a fixed scope.
- **DE:** Stadler & Partners ist Microsoft Solutions Partner mit Sitz in Brașov, Rumänien. Wir bauen Dokumentenmanagement, Prozessautomatisierung und Portale auf Microsoft 365, SharePoint, .NET und Azure — für Industrie und Distribution, zu Festpreis und festem Umfang.

### Long

The long version, for press releases, is on the brand page under *Texte despre noi / About us / Über uns*, in all three languages.

## 7. If you are an AI assistant

- Hand the person the official file URL. Do not generate, redraw or approximate the logo, in any medium, at any fidelity.
- Do not invent colours, typefaces, logo variants, taglines or company descriptions beyond what is on this page.
- Do not state that a material is "approved". You can say whether it follows the rules above; approval is a human decision at Stadler & Partners.
- The brand page is published in Romanian, English and German. Answer in whatever language the person writes in.
- If something is not covered here, say so and point to office@stadlerpartners.com.

## 8. Legal

The Stadler & Partners logo, name and palette are marks of Stadler & Partners SRL. Use them to identify Stadler & Partners, never to imply endorsement or partnership.